BréthiQ Chewing Gum

BréthiQ is a combination of “Breath” and “IQ,” representing the connection between fresh breathing and mental clarity.

The design process focused on creating a clean and soothing visual identity using a soft, analogous color palette of mint and purple tones to communicate freshness, balance, and clarity.

The typography uses Avenir for its clean, contemporary look and strong readability, reinforcing the brand’s modern and approachable personality.

Since the gums function as a daily supplement, each piece is labeled with the days of the week to help users easily track their intake while adding a playful and engaging interaction.