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Tatti,
AI WellMate

How might we motivate individuals to maintain their well-being?

Project type                Product Design

Role                               UX Researcher

                                        UX Designer 

                                        Motion Graphic Designer                                    

CASE STUDY

The Client

The Challenge

Tatti is designed to assist individuals engaged in multifaceted roles or those who simply require streamlined organization in their daily routines. Busy professionals who seek to stay motivated while managing their own wellness routine are also among Tatti's clients.

Designing a home AI device that caters to the unique needs and preferences of diverse groups of users. As a UX architect, I had to ensure that users, especially those not familiar with AI technology, can easily adapt to and integrate the device into their daily lives. 

User Research

User research goal was to Identify and understand the specific needs of busy individuals, including professionals, parents, students and the challenges they face in managing tasks, time, and priorities.

After conducting interviews with three potential users, I gathered information about their daily routine, habits and the peak times of their activity. I also asked about motivational factors that drive their commitment to understand how an AI tool can effectively support and encourage them in maintaining their wellness activities.

Full case study will be added...

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